What Is A Banner Ad And How Does It Work?

Banner AdvertisingThere is numerous talking around banner design and banner promoting. Prior to his swap to market research, Peter was Head of Brand Initiatives at the IAB targeted on addressing the underneath-illustration of artistic brand advertising on-line and, previous to that, led the Americas for Lowe Worldwide, the creative company community of the Interpublic Group.

In many circumstances, banners are delivered by a central advert server When the advertiser scans their logfiles and detects that an internet user has visited the advertiser’s site from the content website by clicking on the banner ad, the advertiser sends the content provider some small sum of money (often round five to ten US cents).

While PEAR is a metric that may’t be ignored, it’s extremely difficult to measure how a banner ads affects click-much less property like brand awareness, and with internet banner ads as a whole being largely ugly and irritating, it’s no … Read the rest

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Website Maintenance Guide To Speed Up Your Website

Website Maintenance Guide To Speed Up Your Website

There is no excuse for a slow website in today’s times. People expect sites to load within the blink of an eye regardless of the type of content the page needs to display. There was a time when waiting for a site to load was acceptable – not anymore. If a site fails to load within three seconds, nearly 40% of visitors abandon it (source). In fact, around 47% of online users expect you to ensure that your site loads within two seconds. Website speed is important for the SEO of the site too. Google considers the page loading time as a parameter while determining the page rank of your site in the search engine results page. Hence, ensuring a fast-loading website is essential for the growth and success of your site and business. Today, we will share a website maintenance guide to help you speed up your … Read the rest

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